![]() “It’s streaming competitors that have jolted the model,” said Daniel Ives, managing director of equity research at Wedbush Securities. The change might also allow Apple to focus on more customized features for each of its apps so they can better compete against their more specialized rivals. Industry insiders have long predicted the iTunes Store’s eventual demise as streaming media came to prominence and consumer tastes shifted.Īpple might use the shift to expand subscription businesses in each app. “Segmenting into apps makes most sense and helps them sell services.” “I see it as a logical, overdue realignment of media strategy,” said Gene Munster, a managing partner with venture capital firm Loup Ventures. ![]() The push comes as the tech giant races to catch up in the arena of subscription streaming services, which already has household names such as Spotify and Netflix. Over time, iTunes expanded into movies and podcasts, storing all forms of media in a single desktop application.īut that’s not what today’s customers want, and on Monday, Apple replaced its pioneering store on the Mac and integrated its library and store into three distinct apps - music, podcasts and TV. ![]() Apple changed all that by charging customers 99 cents for a song they could take with them wherever they went. When the iTunes Music store debuted 16 years ago, digital music meant buying a CD and uploading it to a computer or illegally downloading a song from a file-sharing service.
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